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Seasonal marketing capitalises on the natural rhythm of holidays, events, weather changes, and cultural moments to create timely, relevant campaigns that resonate with customers. For UK businesses, the calendar offers numerous opportunities — from January wellness trends and Valentine's Day through to summer events, back-to-school periods, Halloween, Bonfire Night, and the crucial Christmas trading period. These guides cover planning a seasonal marketing calendar, creating campaigns that feel authentic rather than forced, and measuring the impact of seasonal promotions on revenue and brand awareness.
You're looking at a 60% revenue spike waiting to happen. A mother day brunch menu restaurant offering is a specially curated set of dishes for families celebrating Mothering Sunday, and pubs running o...
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You're tweaking your menu and running promotions, but those vouchers behind the till are collecting dust. Restaurant gift card marketing turns a passive product into an active acquisition channel that...
Christmas (November-December) is typically the biggest period, followed by Valentine's Day, Mother's Day, Easter, and Father's Day. Summer bank holidays and the back-to-school period are also significant. For restaurants specifically, Mother's Day is often the busiest single day of the year.
Major campaigns (Christmas, Valentine's Day) should be planned 8-12 weeks ahead. Smaller seasonal moments (bank holidays, awareness weeks) need 4-6 weeks. Social media content can be planned 2-4 weeks ahead. Having a year-round calendar prevents the scramble of last-minute planning.
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