medical-aesthetics-marketing

Medical Aesthetics Marketing

1 article to help your business succeed

Marketing guidance for medical aesthetics practitioners — covering compliant advertising for Botox, fillers, and laser treatments, patient trust-building, before-and-after content rules, and referral strategies.

💡Quick Tips for Medical Aesthetics Marketing

✓Never mention specific brand names like Botox in paid ads — use 'anti-wrinkle injections' instead
✓Medical aesthetics marketing must comply with ASA, CQC, and GMC guidelines simultaneously
✓Patient testimonials are powerful but must not make clinical claims or guarantee results

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Frequently Asked Questions

Can I advertise Botox on social media in the UK?

You cannot use the brand name 'Botox' in advertising as it is a prescription medicine. Use terms like 'anti-wrinkle injections' or 'wrinkle-relaxing treatments' instead.

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