aesthetics-marketing

Aesthetics Marketing

3 articles to help your business succeed

Marketing guides for UK aesthetics businesses — covering social media, Google Ads, before-and-after content rules, ASA compliance, referral programmes, and building trust with prospective clients.

💡Quick Tips for Aesthetics Marketing

  • Never use before-and-after images in paid ads — the ASA prohibits this for non-surgical cosmetic procedures
  • Focus on education-led content to build trust before selling treatments
  • Collect and display Google reviews — they are the top trust signal for aesthetics clients

Featured Article

Aesthetics practitioner documenting client treatment results in a clinical setting
14/04/202614 min read

Aesthetics Marketing: DIY Playbook for UK Clinics

You're doing the treatments. You're getting good results. But your booking calendar has gaps you can't explain, and a clinic that opened six months ago — less qualified, worse location — seems to have...

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Frequently Asked Questions

Can aesthetics clinics advertise on social media?

Yes, but with restrictions. The ASA bans before-and-after images in paid ads, time-limited offers on injectable treatments, and claims that could be seen as misleading. Organic content has more flexibility.

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