6 articles to help your business succeed
Pricing strategy goes beyond covering costs—it communicates value, positions your brand, and shapes customer expectations. A thoughtful pricing approach.
Your private dining room seats 20 and hasn't had a booking in three weeks. Tables still pushed together from the last party, AV screen gathering dust, events page saying "contact us." Meanwhile, a ven...
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Friday night, 18-top booked for 7pm. By 7:30 only 11 have shown up. You turned away walk-ins, staffed an extra server, and prepped food for people who are not coming. Restaurant group bookings are oft...
You have spent hours perfecting your signature dish. The flavours are balanced, the presentation is beautiful, and customers keep coming back for it. But when you check your margins at the end of the...
You have spent hours perfecting your recipes and calculating food costs down to the penny. Yet somehow, customers keep ordering the lowest-margin dishes on your menu while ignoring the items that actu...
You've spent hours perfecting your signature dish. The flavours are spot-on, customers love it, and you're proud to serve it. Then you run the numbers and realise you're barely breaking even. Every pl...
You've done the maths three times now. The dish costs £4.50 to make. You're charging £14. That should leave decent margin, right? Then you check your bank balance at month end and wonder where all the...
Most successful restaurants use value-based pricing—setting prices based on what customers will pay, not just food cost. Combined with psychological pricing and menu engineering, this maximises revenue.
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