Menu Pricing

You have spent hours perfecting your signature dish. The flavours are balanced, the presentation is beautiful, and customers keep coming back for it. But when you check your margins at the end of the...

You have spent hours perfecting your recipes and calculating food costs down to the penny. Yet somehow, customers keep ordering the lowest-margin dishes on your menu while ignoring the items that actu...

You just signed off on another delivery invoice. The lamb costs more than it did six months ago. So does the butter, the oil, and seemingly everything else. Yet when someone asks what your actual food...

You've spent hours perfecting your signature dish. The flavours are spot-on, customers love it, and you're proud to serve it. Then you run the numbers and realise you're barely breaking even. Every pl...

You've done the maths three times now. The dish costs £4.50 to make. You're charging £14. That should leave decent margin, right? Then you check your bank balance at month end and wonder where all the...

You've done the maths on your menu prices. The numbers looked good on paper. Yet somehow, at the end of each month, your profit margins tell a different story. If you're thinking "I know my costs well...

You've done the sums three times. The dish costs £4.80 to make. You're charging £12. That should leave plenty of margin, right? Then you check your bank balance at month end and wonder where all the m...