google-ads

Google Ads

4 articles to help your business succeed

Google Ads captures customers actively searching for businesses like yours. Learn how to set up campaigns, choose the right keywords.

đź’ˇQuick Tips for Google Ads

  • âś“Start with branded and high-intent local keywords
  • âś“Use location targeting—don't pay for clicks from people who can't visit
  • âś“Write ads that qualify visitors (mention area, price point)
  • âś“Track conversions properly—clicks mean nothing without action

Featured Article

Google Ads for restaurants dashboard showing campaign performance metrics
24/01/2026•12 min read

Google Ads for Restaurants: A Practical UK Marketing Guide

You're running a restaurant. Your tables are empty on quiet midweek evenings. The place down the road has a queue. They're not better than you—they're just showing up when people search "best Italian...

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Frequently Asked Questions

How much do Google Ads cost for small businesses?

Costs vary by industry and competition. Local service businesses typically pay ÂŁ1-5 per click. Start with ÂŁ10-20/day to test, then scale what works.

Are Google Ads worth it for local businesses?

Yes, when done correctly. They capture high-intent searches from people actively looking for your services. The key is tight targeting and proper conversion tracking.

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