15 articles to help your business succeed
Digital marketing encompasses all online efforts to attract and retain customers. These guides cover practical strategies for social media, email.
You're scrambling at 8pm on Christmas Eve, realising you've forgotten a gift for tomorrow's lunch host. The shops closed two hours ago. An e-gift card restaurant programme solves that problem — a digi...
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You're scrolling Instagram and a competitor three streets away has a stunning review from a local food blogger. The photos are professional, the caption is glowing, and the comments are full of people...
You're posting on Instagram, running the odd Facebook boost, maybe even paying someone on Fiverr to "do your SEO." Nothing sticks. The covers don't change. So what now? Is a proper restaurant marketin...
63% of diners check a restaurant's social media before booking (TouchBistro, 2025). You're posting regularly, photos look good—yet the phone stays quiet while the chain down the road fills every table...
You're posting on Instagram twice a week. Your Google Business Profile exists. You even tried running a Facebook ad once. Yet the tables stay half-empty on Tuesday nights, and you're not entirely sure...
You have been at this for months. Three posts a week, nice photos, the right hashtags. Your competitor down the road has half your food quality but a queue out the door every Friday. Meanwhile, you ar...
It's 10pm on a Tuesday. You've just finished service. Your competitor posted three hours ago and already has 47 comments. You posted last week and got two likes—one from your mum. You know your food i...
Why do 98% of diners check online reviews before choosing a restaurant? Because they're deciding where to spend their money before they ever walk past your door—and if they can't find you online, they...
You have just finished a 12-hour shift. Your feet hurt. The last table has paid, and you are wondering: why does the restaurant down the road always seem busier? Their food is not better. The differen...
You've just finished a 12-hour shift. The kitchen's clean, the last table's paid up, and you're wondering why the restaurant down the road always seems busier. With 74% of diners using social media to...
Restaurant online visibility is how easily potential customers can find your restaurant when searching online through Google, social media, review sites, and food apps. With 76% of people who search f...
You're spreading yourself across five platforms but can't tell which one actually fills tables. Every marketing guru has different advice—"be on TikTok," "invest in signage," "email is dead, no wait,...
You've spent months perfecting your menu, but potential customers are clicking away before they taste what you're cooking. Restaurant website design determines whether visitors book a table or leave....
You have spent years perfecting your menu, training your staff, and creating an atmosphere people love. Yet tables sit empty on quiet nights while loyal customers forget you exist between visits. Emai...
{% figure image="/images/blog/sms-marketing-for-restaurants-hero.webp" alt="Restaurant owner checking SMS marketing campaign results on mobile phone" caption="SMS delivers 98% open rates—your messages...
Start with Google Business Profile (free, high-impact) and one social platform where your customers spend time. Add email marketing once you have a customer base.
A minimum viable approach takes 30 minutes per week. Most small businesses can maintain a solid presence with 2-4 hours weekly.
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