marketing-strategy

Marketing Strategy

29 articles to help your business succeed

Strategy is about making choices: what to do and what not to do. Learn how to define your positioning, identify your ideal customers.

💡Quick Tips for Marketing Strategy

  • Define who you're NOT trying to reach: focus beats broad
  • Identify what makes you genuinely different, not just 'quality' or 'service'
  • Base strategy on customer research, not assumptions
  • Say no to opportunities that don't fit your strategy

Featured Article

Florist marketing, a UK florist photographing a fresh bouquet on their phone for social media at the shop bench
10/07/202610 min read

Florist Marketing: A UK Guide to Winning Local Customers

Florist marketing is how you get found and chosen by local customers (through your website, Google, social media and email) instead of losing them to Bloom & Wild or the supermarket. For an independen...

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Frequently Asked Questions

What's the difference between marketing strategy and tactics?

Strategy is the overarching approach (who you target, how you position). Tactics are specific activities (running Facebook ads, sending emails). Strategy guides which tactics to use.

How do small businesses compete with larger competitors?

Focus narrowly (local area, specific niche), provide personal service at scale they can't match, and build community. Don't try to out-spend them: out-care them.

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