marketing-plan

Marketing Plan

14 articles to help your business succeed

A marketing plan turns random activities into a coordinated strategy. Learn how to define your audience, choose the right channels, set realistic budgets.

đź’ˇQuick Tips for Marketing Plan

  • âś“Start with clear, measurable goals (bookings, enquiries, revenue)
  • âś“Focus on 2-3 channels maximum rather than trying everything
  • âś“Build in time for monthly review and adjustment
  • âś“Document what you're doing so you can replicate success

Featured Article

UK restaurant owner reviewing a marketing timeline and budget plan before grand opening
18/02/2026•21 min read

Restaurant Grand Opening Marketing Strategy

You've spent months on the fit-out. Opening day is six weeks away. You've got a marketing budget and a list of ideas from every restaurant blog online. What you don't have is a restaurant grand openin...

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Frequently Asked Questions

How detailed should a small business marketing plan be?

One page is often enough to start. Cover your target audience, 2-3 priority channels, key activities, budget, and success metrics. Complexity can come later.

How often should you update your marketing plan?

Review monthly to check what's working. Update quarterly to adjust tactics. Major overhauls should be annual unless your business situation changes significantly.

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