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email-marketing

Email Marketing

8 articles to help your business succeed

Email marketing reaches customers directly without algorithm interference. Learn how to build your list, create emails people actually open.

💡Quick Tips for Email Marketing

  • Build your list at every customer touchpoint
  • Provide value in every email, not just promotions
  • Segment your list for more relevant communication
  • Use a simple welcome email for new subscribers to set expectations

Featured Article

Email marketing for florists: a florist collecting a customer's email at the counter while wrapping a bouquet
19/07/20267 min read

Email Marketing for Florists: A UK Flower Shop Guide

Email marketing for florists is using a simple customer email list to drive repeat orders, fill peak days like Valentine's with pre-orders, and remind people of the occasions they always forget. Unlik...

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Frequently Asked Questions

How often should businesses send marketing emails?

Monthly is safe for most businesses. Weekly can work if you have genuine news and value to share. Quality and relevance matter more than frequency: only send when you have something worthwhile.

How do you grow an email list for a small business?

Offer genuine value in exchange for signups: a discount, free resource, or early access to events. Collect emails at the point of sale, on your website, and through social media. Never buy email lists.

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