Wedding flower packages for UK florists: build three tiers couples can count, fix the right things, and publish a price that survives the wait.
Wedding flower packages are fixed price tiers that bundle a wedding's core florals, usually three levels plus a menu of add-ons, so couples choose quickly and you quote consistently. The hard part is not the tiers. It is deciding which parts of the offer you fix and which you deliberately leave variable.
You are quoting for a Saturday you cannot see. A couple enquires this spring about next August, and the number you send has to survive eighteen months of auction prices, fuel, your wage bill and whatever the season does to peonies. A package is not a menu. It is a promise about the future price of something perishable.
Which is why copying another florist's tier list rarely survives contact with your own bench. Their numbers carry their cost base and their risk appetite. Only the method travels.
What Goes Into a Wedding Flower Package?
A package is a complete, countable answer to one question: what arrives on the day. Name every piece and its quantity, say who installs it and when, and say what happens at breakdown. If a couple has to ask what is included, the package has failed before you have priced it.
Three tiers is the workable shape. Build the middle one first: it is the one you will recommend out loud. Then strip it back for the entry tier and open it up for the top. Working outwards keeps the entry tier honest rather than skeletal.
A rule of thumb only, with quantities and prices as placeholders. Replace every figure with your own before this goes anywhere near a customer.
| Tier | Bridal party | Ceremony | Reception | Price |
|---|---|---|---|---|
| Essentials | 1 bridal bouquet, 2 posies, 4 buttonholes | 1 registrar table arrangement | 6 table jars | from £[your entry price] |
| Classic | 1 bridal bouquet, 3 posies, 8 buttonholes, 2 corsages | 2 pedestals, 6 pew posies | 10 table centres, top table garland | from £[your middle price] |
| Signature | Classic, plus flower crown and 2 flower girl wands | Full arch or installation, aisle meadows | 12 table centres, bar and cake flowers | from £[your top price] |
Notice what each row is made of: numbers, not adjectives. "Ceremony flowers" is a dispute waiting for the wedding morning; "two pedestals and six pew posies" is a picking list a freelancer can work from without ringing you.
How Much Should You Charge for a Wedding Flower Package?
Price each tier as an itemised quote with the haggling removed: stems at what you pay in that season, wastage, conditioning and design hours at your real rate, delivery, setup and breakdown, then your margin. A tier you cannot itemise is a guess wearing a price tag, so fix the pricing formula before you publish anything.
Volume cannot rescue a thin tier, because wedding work is capacity bound: one install at a time, on Saturdays that sell once each. Nor is the pool obviously growing. ONS recorded 231,949 marriages and civil partnerships in England and Wales in 2023, 8.6% down on the year before. Winning a bigger share of that means winning it from other florists, and price is the easiest part of your offer for a competitor to copy. Margin is the one thing you cannot recover once a couple has signed.
Should You Publish Your Package Prices?
Yes, in some form, and the rules shape how. Telling a customer about a product and its price is an invitation to purchase, and CMA guidance is that you must give the total price, which should normally include any unavoidable or mandatory charges such as a delivery or booking fee or a tax like VAT. That holds across the UK, and a priced package page counts as much as a printed sheet at a wedding fair.
A "from" price is still open to you. The same guidance says an indicative or from price can serve as the total price as long as it includes all applicable mandatory charges and does not mislead customers about what the price covers. So the test for your setup fee is whether a couple could take the package without paying it. If not, it belongs in the figure they see first, not in the proposal.
A tier you can trace back to a line by line quote is a tier you can defend when a couple asks.
There is a commercial upside too. A visible entry price does some of the screening: a couple who can see the number is beyond their budget has less reason to book a consultation, and consultations are Saturday mornings in the months you have none to spare.
How Do You Hold a Price for a Wedding Eighteen Months Away?
Hold it by fixing the outcome and leaving the inputs free. A couple is buying a look, a piece count and a delivery slot, not a named variety, so promise only the parts of a package you can still control eighteen months out.
- Fix: the piece count, the tier price, the colour palette, delivery and setup.
- Keep variable: the varieties, the stem sizes, the foliage mix, substitutes on the day.
Then write a plain substitution clause into the booking agreement, so a bad market becomes a design decision, not a broken promise.
Fix the promise, keep the ingredients negotiable, and put the split in writing.
Timing makes that split sharper than it sounds. In the same ONS bulletin, August was the most popular month to marry in England and Wales in 2023, carrying 14.3% of marriages, while January took 2.6%. Your packages sell into a short run of summer Saturdays, and each date sells once. A tier priced comfortably for a quiet Tuesday is the wrong number on the one date three couples wanted.
Two habits protect the number. Put a validity window on every quote, so a price you set this spring is not still binding two Augusts later. And write the peak into the package instead of apologising for it later: if a summer Saturday costs you more to deliver, that is a charge a couple booking that date cannot avoid, which by the test above puts it in the figure they see first.
Why this matters: a substitution clause is not small print. It is the sentence that lets you swap a failed crop without reopening the quote six weeks out. Agreed at booking, a substitution is a term. Sprung in June, it is news, and you are negotiating with someone who has already pictured the day.
How Should the Add-On Menu Work?
One page to start with, adjust it to what you actually offer: every line a thing a couple can picture, with a real number against it. An add-on list carrying "POA" down the right hand side gives a couple nothing to decide with.
The shape of the menu, with your own figures in place of the placeholders:
- Ceremony arch, half or full: from £[your price]
- Aisle meadows, per pair: from £[your price]
- Flower crown or flower girl wand: from £[your price]
- Cake flowers and bar arrangements: from £[your price]
- Extra table centres, each: from £[your price]
The pitch is not a pitch. The couple across the table is buying this once, with no picture of the category, so showing them what is possible is a service, not an upsell. Present the extras at the consultation, not after the deposit. If the arch will not work in that room, say so out loud; the trust it buys outlasts the arch.
Frequently Asked Questions
What should be included in a wedding flower package?
Every piece with a number against it: bouquet, posies, buttonholes, ceremony arrangements, table designs, plus who installs them and what happens at breakdown. Personalise colour and style freely; leave the count open and you will argue about it on the morning.
How much should you charge for wedding flower packages?
Build each tier as an itemised quote with the haggling removed, then apply your margin: stems at seasonal cost, wastage, conditioning and design hours, delivery, setup and breakdown. A tier you cannot itemise is one you cannot defend.
What is the 3:5:8 rule for flowers?
It is a styling convention about proportion, the sort of thing passed around in arranging tutorials, and it is not a budgeting rule. Couples meet it in a tutorial and ask whether it changes their quote. It does not. Stem count, labour and installation do.
Should wedding flower packages show prices?
Showing a price screens out enquiries you were never going to convert, and it is how the rules work. A package page that shows a price is an invitation to purchase, so the number on it has to be the total, including the charges a couple cannot avoid. A from price is fine when it carries those charges.
Do artificial wedding flower packages make sense for a florist?
They solve a different problem: keepsakes, a build slot well before the day, or no wilting in a marquee in August. Price them by labour, not stem cost: the material can cost less than fresh, the wiring and assembly do not. Sell them as their own tier, not fresh flowers with a discount.
Where to Start This Week
Rebuild a wedding you have already delivered into a package. The timings, substitutions and breakdown trip are in your diary, which beats a structure invented from scratch.
Weekly action
- Write out the last wedding you delivered as a countable list of pieces
- Group it into three named tiers, middle one first
- Mark each element fixed or variable, and check the contract matches
- Decide your total price, and put every add-on on one page with a number
If you only have an hour this week: turn one past wedding into three named tiers and stop there. Treat it as a starting point to adjust after the next two consultations, not a finished price list.
Getting couples to the page is a separate job, and marketing to engaged couples covers it. Keeping the package sheet and your seasonal offers current is what LocalBrandHub is built for, with products and offers you can update in minutes and ready made seasonal campaigns.
Key Takeaways
Key Takeaway
A wedding flower package is a promise about a future price, so build it like one.
- Three tiers, middle one designed first and recommended out loud.
- Count everything: numbers, not adjectives.
- Fix the outcome, free the inputs, and write the substitution clause down.
- If you publish a price, publish the total, including whatever a couple cannot avoid paying.
- Price for the peak summer Saturdays, the dates a package actually sells into.
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