6 articles to help your business succeed
Food photography makes dishes look as delicious as they taste. Whether you're shooting for social media or your website menu, understanding lighting.
You've just plated something beautiful. The lighting's perfect, you've got your phone ready, and then... it looks nothing like it does in front of you. The colours are wrong, the steam's gone, and som...
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You've just spent hours updating your menu. The descriptions are perfect. The pricing is spot-on. But there's one problem: why do customers keep ordering the same three dishes whilst your ÂŁ18 signatur...
74% of diners use social media to choose where to eat. Your competitor's Instagram is full of jaw-dropping food shots. Yours looks like it was photographed in a cave. You know professional photos woul...
Three likes on your latest food post. One from your mum. Your food looks incredible on the plate, but grey and unappetising in photos. You've got a menu full of dishes you're proud of—beautiful platin...
You've spent thousands on camera gear and practised plating shots for months. A local restaurant asks what you charge, and you freeze. Quote too high and they walk away. Quote too low and you're worki...
You've just plated your signature dish perfectly. The garnish looks fresh, the sauce glistens under the light, and it looks absolutely incredible in person. You grab your phone, snap a quick photo, an...
Start with a smartphone and natural light. Add a £15 reflector (or white card) to bounce light. Upgrade to a DSLR/mirrorless with 50mm lens when you outgrow phone capabilities—around £400-600 used.
Fresh ingredients, thoughtful plating, good lighting (natural or soft artificial), and shooting while hot. Under-sauce rather than over-sauce, add shine with oil, and garnish for colour contrast.
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