2 articles to help your business succeed
Strategic menu layout, descriptions, and pricing presentation that guide customers towards profitable dishes and increase average spend by 8-15%.
You've just finished a long Saturday service. Tables were full—covers up 15% on last year—but somehow the margins still feel thin. The same dishes that worked brilliantly two years ago aren't moving l...
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You've just spent hours updating your menu. The descriptions are perfect. The pricing is spot-on. But there's one problem: why do customers keep ordering the same three dishes whilst your ÂŁ18 signatur...
Core layout annually, individual dishes quarterly. Any time you make significant price changes, consider a refresh. A menu with handwritten corrections undermines quality perception.
Studies consistently show 8-15% increases in average spend. Key techniques include decoy pricing, boxing profitable dishes, evocative descriptions, and eliminating dotted lines between items and prices.
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