Business Insights & Marketing Tips

You want to give something genuinely thoughtful. Not a scented candle that will sit unopened for six months. Not a box of chocolates that disappears in a day. A beauty salon gift voucher says: I know...

You're coming up to Mother's Day. A client asks at the desk whether you sell gift cards, not a treatment voucher, an actual gift card they can top up and give. You tell them you'll look into it. They...

It's the week before Mother's Day. Someone walks in with no appointment and a slightly panicked look. They want to treat their mum but don't know what treatment she'd prefer. You hand them a beauty sa...

You're charging £35 for a gel manicure. Your products cost £4. You're busy most days. So why does the end of the month feel tight? Because that £35 covers your polish, not your time, your rent, or the...

Related: Beauty Salon Pricing Strategy: the complete guide to building a profitable service menu A woman with a pixie cut sits down. You charge her £38: your "women's price." The man who sat in the sa...

You've spent money on the equipment, the solution, the booth. You've got clients coming in. But every time someone asks "how much is a spray tan?" you hesitate, because you're not completely sure if y...

Your prices changed. But your salon pricing list still shows the old rates, your website has different figures, and a client just questioned you at the desk. A well-structured salon pricing list build...

You're scrolling through another pricing page that says "from £X per month", but it doesn't tell you what that means for a two-person beauty salon. Meanwhile, your current system is missing rebooking...

You've just sat down with your price list for the first time in eighteen months. Your product costs are up. Your energy bill hasn't budged from its new, uncomfortable normal. And your juniors are push...

You've been running the same price list since you opened. Your gel supplier just put costs up again. Your BIAB system costs more than standard gel. And the nail tech two streets over just raised her p...

Your treatment room is occupied. Your hands are busy. But the numbers at the end of the month don't add up. Underpricing is one of the most common ways beauty salons lose profit, not underperformance....

You're fully booked yet still not making the money you expected. Your treatment rooms are earning, but your bank balance tells a different story. A beauty salon pricing strategy is the system you use...