Business Insights & Marketing Tips

Restaurant customer service training is a set of lessons that teach staff the skills and habits needed to give guests a great time. You're hiring new staff every month. Turnover is relentless. Yet whe...

Restaurant guest experience is the complete journey a guest takes with your venue: from discovering you online through booking, arrival, dining, payment, and departure, including every interaction tha...

Restaurant service quality is the measurable gap between what guests expect and what they actually experience across tangibles, reliability, responsiveness, assurance, and empathy: the five dimensions...

It's two weeks until opening. You've sunk your savings into the fit-out. The menu is ready. Staff are hired and trained. But your Instagram has 40 followers, all family, and nobody knows you exist yet...

You're spreading yourself across five platforms but can't tell which one actually fills tables. Every marketing guru has different advice: "be on TikTok," "invest in signage," "email is dead, no wait,...

It's 10pm, the kitchen just closed, and you're staring at an empty Instagram feed wondering why your competitor down the road always has a queue. You've tried posting photos of your food. You've hande...

You've got 30 minutes between lunch rush and prep. Your Instagram has 200 followers. Your competitor just opened a second location. And you're wondering if there's a single restaurant marketing idea t...

You're posting photos, asking for reviews, maybe even running the occasional ad. Yet the restaurant down the road, with food no better than yours, has a queue every Friday night. What are they doing t...

You're watching chains spend thousands on advertising while you're wondering if you can afford a Facebook boost this month. Your marketing "budget" is whatever's left after wages and suppliers, which...

You've been meaning to create a restaurant marketing plan for months. Every time you sit down to write one, you stare at a blank page and wonder where to start. Meanwhile, your competitor down the roa...

Restaurant marketing ROI (Return on Investment) measures how much revenue your marketing generates compared to what you spend, calculated as (Revenue from Marketing - Marketing Cost) / Marketing Cost...

You're posting on Instagram, updating your Google listing, maybe even trying TikTok, but you're not sure what's actually working. If that sounds familiar, you're not alone. Restaurant marketing trends...