Business Insights & Marketing Tips

You've been meaning to create a restaurant marketing plan for months. Every time you sit down to write one, you stare at a blank page and wonder where to start. Meanwhile, your competitor down the roa...

Restaurant marketing ROI (Return on Investment) measures how much revenue your marketing generates compared to what you spend, calculated as (Revenue from Marketing - Marketing Cost) / Marketing Cost...

You're posting on Instagram, updating your Google listing, maybe even trying TikTok, but you're not sure what's actually working. If that sounds familiar, you're not alone. Restaurant marketing trends...

You're running promotions but can't tell if they work. Maybe a 20% off voucher that attracted the wrong crowd, or a loyalty card nobody remembered. You've tried discounts before, and now you're stuck...

It's the week before Valentine's Day and you've just remembered you need a special menu. Sound familiar? If you're scrambling every holiday season while competitors are fully booked, you're not alone,...

You've invested hours in your menu, your service, your sourcing. Yet when someone searches for "Italian near me" on their phone, they find a clunky site with tiny text and a menu that requires pinchin...

A restaurant booking website is wherever a diner turns "I fancy dinner on Thursday" into a confirmed table. For most UK restaurants that is three places, not one: your Google listing, a page on your o...

Your homepage has three seconds. That's how long visitors give you before deciding whether to stay or click away, and 53% will leave if your page loads slowly. You've spent thousands on photography an...

You've spent money driving traffic to your website. Ads running, social posts scheduled, maybe even a mention in a local food blog. People are clicking through. But when they land on your page, nothin...

Your menu page is doing the heavy lifting on your restaurant website. When 77% of customers check your website before deciding where to eat, your menu page becomes the make-or-break moment that determ...

You're posting on Instagram, responding to TripAdvisor reviews, maybe even running the odd Facebook ad. Yet when someone Googles your restaurant name, the first thing they see is a bare Deliveroo list...

You've spent all week running service, and now you're staring at quotes ranging from £200 to £10,000 for what looks like the same thing. One agency promises "premium design" while a freelancer offers...