Business Insights & Marketing Tips

A full room is a fact about tonight. Restaurant performance metrics tell you whether it is also a fact about March's rent: prime cost, spend per head, covers, cash days and repeat visits. This guide c...

79% of UK diners use social media to discover restaurants. When they search, your competitors are getting tagged in 50 posts a week whilst you're getting five, and one's from your mum. The problem isn...

74% of diners use social media to choose where to eat. Your competitor's Instagram is full of jaw-dropping food shots. Yours looks like it was photographed in a cave. You know professional photos woul...

Three likes on your latest food post. One from your mum. Your food looks incredible on the plate, but grey and unappetising in photos. You've got a menu full of dishes you're proud of: beautiful plati...

You've spent thousands on camera gear and practised plating shots for months. A local restaurant asks what you charge, and you freeze. Quote too high and they walk away. Quote too low and you're worki...

You've just plated your signature dish perfectly. The garnish looks fresh, the sauce glistens under the light, and it looks absolutely incredible in person. You grab your phone, snap a quick photo, an...

You're tracking sales. That's a start. But when Thursday's takings look decent until you check Friday's wage bill, or when food costs eat half your margin before you even notice, it becomes clear: rev...

The 80/20 rule for SEO means that roughly 80% of your ranking results come from just 20% of your efforts. You've spent hours creating blog posts about food trends, hired someone to build backlinks, an...

Restaurant SEO is the practice of optimising your online presence so hungry customers can find you when they search for places to eat. It covers everything from your Google Business Profile to your we...

A restaurant SEO audit is a framework that systematically reviews your online presence to identify what's working, what's missing, and what needs immediate improvement across local search factors incl...

You've just finished Saturday service when you remember: you were supposed to sort out SEO this week. Again. With 74% of diners searching online, you need help. But every restaurant SEO services agenc...

So where do you actually start building a restaurant SEO strategy when you've got a restaurant to run? You've read the SEO guides. You know you need Google Business Profile optimisation. You know revi...