Business Insights & Marketing Tips

Local SEO for restaurants decides whether you turn up when somebody nearby searches for a meal. Google says local results are mainly based on relevance, distance and popularity, and that distance is m...

You're watching orders roll in through Just Eat and Deliveroo. The phone hasn't stopped. But when you check the numbers at the end of the month, 30% of every order has vanished into platform commissio...

You're watching 30% of every delivery order disappear before it reaches your till. Delivery apps promised more customers, but the maths stopped adding up months ago. Meanwhile, some restaurants seem t...

The right OpenTable alternative is the one whose fee rules match where your bookings actually come from. Most vendors quote rather than publish a price, which leaves your own booking mix as the only s...

You have three browser tabs open, one spreadsheet half-filled with numbers, and you still can not figure out whether OpenTable or Resy makes sense for your restaurant. Your feet hurt after a 12-hour s...

Your bank statement shows "POS" next to a charge you don't recognise. Is it fraud? Meanwhile, your teenager texts "POS" to friends, and you're wondering if it's the same thing. It's not. POS meaning s...

You're posting about your specials on Facebook. You've tried a few offers here and there. But it's Wednesday night, and you're looking at empty bar stools while the gastropub down the road has a queue...

You check your delivery app dashboard after a busy Saturday night. Hundreds of orders, the kitchen ran smoothly, customers seemed happy. Then you see the commission deductions: 25% here, 30% there. On...

You're running between the kitchen and the front counter while three tablets from different delivery apps ping simultaneously. Your phone buzzes with a customer asking why their order is late while di...

{% figure image="/images/blog/restaurant-loyalty-scheme-hero.webp" alt="Independent UK restaurant customers using loyalty cards and mobile apps at the counter" caption="Loyalty schemes drive 39% of al...

You just finished a 12-hour shift. Your phone keeps pinging with third-party orders, but when you check the monthly statements, 30% of every sale went straight to the platform. That is money you could...

You are paying 30% commission to third-party apps on every order. That adds up to hundreds each month, maybe thousands. Meanwhile, you have heard about "free" ordering systems, but you suspect there i...