Business Insights & Marketing Tips

You're three months into the year. Revenue's up but you're still barely breaking even. Your food cost percentage looks high, your labour costs are climbing, and you're wondering: is that normal? Witho...

What You'll Learn About Restaurant Efficiency Metrics You're tracking sales. Revenue looks decent on paper. But your bank balance doesn't match the till receipts, and you can't figure out where the mo...

You've just plated something beautiful. The lighting's perfect, you've got your phone ready, and then... it looks nothing like it does in front of you. The colours are wrong, the steam's gone, and som...

Why do your restaurant photos look flat when the space looks stunning in person? You've spent thousands on the dining room. Lighting's perfect at 7pm, tables spaced beautifully, but photos disappoint....

The rota app knows how many hours you paid for last week. The till knows what came through the door. The stock sheet, if anybody filled it in, knows what left the walk in. Three systems, three logins,...

Monday morning, and the bar still smells of sanitiser. Fanned across the counter sits the weekend's paperwork: two curling till reports, a rota export, one supplier invoice with the turbot price circl...

Roughly 60% of UK restaurants fail within their first three years. You're checking your bank balance more often than you'd like. Tables fill up on Saturday night, but Wednesday's a ghost town. Your fo...

You've just spent hours updating your menu. The descriptions are perfect. The pricing is spot-on. But there's one problem: why do customers keep ordering the same three dishes whilst your £18 signatur...

A full room is a fact about tonight. Restaurant performance metrics tell you whether it is also a fact about March's rent: prime cost, spend per head, covers, cash days and repeat visits. This guide c...

79% of UK diners use social media to discover restaurants. When they search, your competitors are getting tagged in 50 posts a week whilst you're getting five, and one's from your mum. The problem isn...

74% of diners use social media to choose where to eat. Your competitor's Instagram is full of jaw-dropping food shots. Yours looks like it was photographed in a cave. You know professional photos woul...

Three likes on your latest food post. One from your mum. Your food looks incredible on the plate, but grey and unappetising in photos. You've got a menu full of dishes you're proud of: beautiful plati...