Business Insights & Marketing Tips

It's 9pm on a Tuesday. You just finished a 12-hour shift. The food is brilliant, the soft opening got glowing reviews, yet empty tables stare back at you. Meanwhile, the chain down the road has a queu...

You're checking your phone between services. Another empty table during what should be peak hours—where are all the new customers? You've spent years perfecting your menu, the food is excellent, the s...

A loyalty program for restaurants is a structured rewards system that incentivises repeat visits by offering customers points, discounts, or exclusive perks based on their spending or visit frequency,...

You're watching orders roll in through Just Eat and Deliveroo. The phone hasn't stopped. But when you check the numbers at the end of the month, 30% of every order has vanished into platform commissio...

You're watching 30% of every delivery order disappear to Just Eat or Deliveroo. That's not a commission fee - that's your profit margin walking out the door. With average restaurant profit margins sit...

You're watching 30% of every delivery order disappear before it reaches your till. Delivery apps promised more customers, but the maths stopped adding up months ago. Meanwhile, some restaurants seem t...

You're paying per cover. Every single booking costs you money. That table of two spending thirty quid? You're charged. The anniversary dinner spending three hundred? Charged again. After a busy Saturd...

You have three browser tabs open, one spreadsheet half-filled with numbers, and you still can not figure out whether OpenTable or Resy makes sense for your restaurant. Your feet hurt after a 12-hour s...

Your bank statement shows "POS" next to a charge you don't recognise. Is it fraud? Meanwhile, your teenager texts "POS" to friends, and you're wondering if it's the same thing. It's not—POS meaning sh...

You're posting about your specials on Facebook. You've tried a few offers here and there. But it's Wednesday night, and you're looking at empty bar stools while the gastropub down the road has a queue...

You check your delivery app dashboard after a busy Saturday night. Hundreds of orders, the kitchen ran smoothly, customers seemed happy. Then you see the commission deductions: 25% here, 30% there. On...

You're running between the kitchen and the front counter while three tablets from different delivery apps ping simultaneously. Your phone buzzes with a customer asking why their order is late while di...