Business Insights & Marketing Tips

It's two weeks until opening. You've sunk your savings into the fit-out. The menu is ready. Staff are hired and trained. But your Instagram has 40 followers—all family—and nobody knows you exist yet....

You're spreading yourself across five platforms but can't tell which one actually fills tables. Every marketing guru has different advice—"be on TikTok," "invest in signage," "email is dead, no wait,...

It's 10pm, the kitchen just closed, and you're staring at an empty Instagram feed wondering why your competitor down the road always has a queue. You've tried posting photos of your food. You've hande...

You've got 30 minutes between lunch rush and prep. Your Instagram has 200 followers. Your competitor just opened a second location. And you're wondering if there's a single restaurant marketing idea t...

You're posting photos, asking for reviews, maybe even running the occasional ad. Yet the restaurant down the road—with food no better than yours—has a queue every Friday night. What are they doing tha...

You're watching chains spend thousands on advertising while you're wondering if you can afford a Facebook boost this month. Your marketing "budget" is whatever's left after wages and suppliers—which i...

You've been meaning to create a restaurant marketing plan for months. Every time you sit down to write one, you stare at a blank page and wonder where to start. Meanwhile, your competitor down the roa...

Restaurant marketing ROI (Return on Investment) measures how much revenue your marketing generates compared to what you spend—calculated as (Revenue from Marketing - Marketing Cost) / Marketing Cost ×...

You're posting on Instagram, updating your Google listing, maybe even trying TikTok—but you're not sure what's actually working. If that sounds familiar, you're not alone. Restaurant marketing trends...

You're running promotions but can't tell if they work. Maybe a 20% off voucher that attracted the wrong crowd, or a loyalty card nobody remembered. You've tried discounts before—and now you're stuck w...

It's the week before Valentine's Day and you've just remembered you need a special menu. Sound familiar? If you're scrambling every holiday season while competitors are fully booked, you're not alone—...

You've invested hours in your menu, your service, your sourcing. Yet when someone searches for "Italian near me" on their phone, they find a clunky site with tiny text and a menu that requires pinchin...