Business Insights & Marketing Tips

A restaurant grand opening marketing strategy is a three-phase calendar built backwards from your opening date: roughly six weeks of pre-opening audience building, one week spent converting that audie...

Your grand opening is in two weeks. The menu is set, the staff are trained on paper, and you're confident everything will run smoothly. It won't. Every restaurant discovers problems on opening night,...

You've spent another evening jumping between tabs. Sound familiar? POS reports in one. The rota in another. Supplier orders in a third. That accounting spreadsheet you update at midnight in a fourth....

You're juggling three delivery apps, a paper diary for reservations, and a spreadsheet you haven't updated since last Tuesday. Your sous chef just texted asking about tomorrow's specials, but the menu...

Friday night. Twenty tickets hanging from the pass. A waiter calls out a modification but nobody hears it over the extractor fan. The ticket falls behind the fryer. Table 12 gets onions. A restaurant...

It's 11pm on Sunday. You're sitting at the kitchen table with a notepad, trying to piece together next week's rota. Sarah can't do Tuesday. Ahmed wants to swap Friday. Two new starters need training s...

It's midnight on a Sunday. You're in the walk-in, clipboard in hand, counting tins of tomatoes for the third time. Sound familiar? Your food costs have crept up again this month, but you can't pinpoin...

The tips are split wrong again, the allergen information lives in a lever arch file behind the till, and nobody can tell you what last Tuesday actually cost to run. That is the real specification for...

How long did you spend building next week's rota? You've spent 45 minutes on a spreadsheet. Then someone texts in sick. You start again. Meanwhile, your overtime bill creeps up and nobody notices unti...

How much did last Friday's chaos cost you? You've just survived another busy night. Your reservation book said 40 covers but walk-ins pushed it to 55. Your host juggled a paper diary and a phone that...

You've been looking at restaurant concepts for weeks. Pizza, Indian, coffee shop, gastropub: every article says something different about which one actually makes money. The truth is that the most pro...

You're staring at the books three months after opening. The dining room fills up on weekends, reviews are positive, but your accountant says the business is losing money. That gap between "feeling bus...