Business Insights & Marketing Tips

You're posting food photos every few days. The lighting's decent, the dishes look great. But your engagement is flat, and you're not seeing new faces walking through the door. Meanwhile, the chain dow...

You have spent years perfecting your signature dish. Your tables fill up on Saturdays, but Tuesdays feel like a ghost town. Meanwhile, the new place down the road, open barely six months, has a queue...

Hospitality digital marketing is the practice of using online channels like social media, search engines, email, and websites to attract guests and drive bookings for hotels, restaurants, and venues....

You're processing fifty covers on a Saturday night. Orders are flying in. One server's handwriting is illegible, another forgot to fire a table's main course, and the till receipt paper just ran out....

It's 9pm on a Tuesday. You just finished a 12-hour shift. The food is brilliant, the soft opening got glowing reviews, yet empty tables stare back at you. Meanwhile, the chain down the road has a queu...

You're checking your phone between services. Another empty table during what should be peak hours—where are all the new customers? You've spent years perfecting your menu, the food is excellent, the s...

A loyalty program for restaurants is a structured rewards system that incentivises repeat visits by offering customers points, discounts, or exclusive perks based on their spending or visit frequency,...

You're watching orders roll in through Just Eat and Deliveroo. The phone hasn't stopped. But when you check the numbers at the end of the month, 30% of every order has vanished into platform commissio...

You're watching 30% of every delivery order disappear to Just Eat or Deliveroo. That's not a commission fee - that's your profit margin walking out the door. With average restaurant profit margins sit...

You're watching 30% of every delivery order disappear before it reaches your till. Delivery apps promised more customers, but the maths stopped adding up months ago. Meanwhile, some restaurants seem t...

You're paying per cover. Every single booking costs you money. That table of two spending thirty quid? You're charged. The anniversary dinner spending three hundred? Charged again. After a busy Saturd...

You have three browser tabs open, one spreadsheet half-filled with numbers, and you still can not figure out whether OpenTable or Resy makes sense for your restaurant. Your feet hurt after a 12-hour s...