Business Insights & Marketing Tips

You've spent months on the fit-out, trained your team, and finalised the menu. Opening day is three weeks away and your Instagram account has 43 followers. That is not going to fill 60 covers on a Sat...

You've spent months on the fit-out. Opening day is six weeks away. You've got a marketing budget and a list of ideas from every restaurant blog online. What you don't have is a restaurant grand openin...

Your grand opening is in two weeks. The menu is set, the staff are trained on paper, and you're confident everything will run smoothly. It won't. Every restaurant discovers problems on opening night —...

You've spent another evening jumping between tabs. Sound familiar? POS reports in one. The rota in another. Supplier orders in a third. That accounting spreadsheet you update at midnight in a fourth....

You're juggling three delivery apps, a paper diary for reservations, and a spreadsheet you haven't updated since last Tuesday. Your sous chef just texted asking about tomorrow's specials, but the menu...

Friday night. Twenty tickets hanging from the pass. A waiter calls out a modification but nobody hears it over the extractor fan. The ticket falls behind the fryer. Table 12 gets onions. A restaurant...

It's 11pm on Sunday. You're sitting at the kitchen table with a notepad, trying to piece together next week's rota. Sarah can't do Tuesday. Ahmed wants to swap Friday. Two new starters need training s...

You've spent the last hour reading "Top 10" software lists written by companies trying to sell you their own product. Sound familiar? Every list puts their system first. Every review reads like a pres...

It's midnight on a Sunday. You're in the walk-in, clipboard in hand, counting tins of tomatoes for the third time. Sound familiar? Your food costs have crept up again this month, but you can't pinpoin...

You're closing up after a fourteen-hour shift. The till doesn't match the stock count. Three suppliers need reordering by morning. Sound familiar? Your staff rota for next week is still a mess of scri...

How long did you spend building next week's rota? You've spent 45 minutes on a spreadsheet. Then someone texts in sick. You start again. Meanwhile, your overtime bill creeps up and nobody notices unti...

How much did last Friday's chaos cost you? You've just survived another busy night. Your reservation book said 40 covers but walk-ins pushed it to 55. Your host juggled a paper diary and a phone that...