Marketing Tips

You post a photo of your best dish. Lighting is decent, presentation is spot-on. Eight likes. Meanwhile, the chain across the road has a queue out the door posting the same burger every week. You're w...

90% of diners check restaurants online before deciding where to eat. You're posting three times a week. Lighting's decent, food looks good. Three likes, two from staff. Meanwhile, the chain down the r...

You are staring at the blackboard. Last month's prices. You have been meaning to update it for weeks, but between 12-hour shifts and being down two staff, it never quite happens. A customer just point...

You have just finished a 12-hour shift. Your feet hurt. A customer just asked if you still do the lamb special, the one you took off six months ago. The crossed-out prices and handwritten amendments a...

It is 6pm on a Friday. Your restaurant is filling up. A customer points at the menu asking about the sea bass special. The problem? You sold out two hours ago. Nobody updated the board. Now your serve...

You're watching a couple in their sixties squint at the QR code on Table 4. Meanwhile, your lunch rush just walked through the door, and your only server is explaining to a frustrated customer why the...

You're watching customers walk out. It's Saturday rush, you're down two staff, and the queue backs up past the door. Customers shuffle impatiently, checking their phones. Some leave without ordering....

You've just finished a 12-hour shift. Your feet hurt, the kitchen's finally clean, and you're scrolling through your phone when you see it: a one-star review from someone you don't recognise. Your sto...

You've just finished a 12-hour shift. You check your phone and see a one-star review from someone who's never set foot in your restaurant. Meanwhile, your competitor down the road has dozens of glowin...

You have got twelve 5-star reviews. They were posted over a year ago. Meanwhile, the cafe down the road has 147 reviews from the past three months, and they are always packed. Your food is better. You...

You've been running your restaurant for years. The food is good, regulars keep coming back, and word of mouth has always done its job. But lately, you've noticed something: the place down the road wit...

You just served a table of four the best Sunday roast they have had in months. They smiled, tipped well, said they would be back. Three days later you check your reviews. Nothing. Meanwhile, the custo...

You've just finished a 12-hour shift. You're exhausted. You open your phone to check your restaurant's Google Business Profile and there it is: a one-star review from someone you've never served, clai...

The importance of restaurant reviews has never been greater than it is today, with the majority of UK customers checking online feedback before making a reservation. Reviews shape first impressions, i...

You check your phone after a 12-hour shift. There it is: a one-star review claiming the food was cold and the service was slow. You know Friday was chaos. You were down two staff and the kitchen print...

You check your phone after a 12-hour shift. Three new Google reviews. Two are lovely. One tears into your chips. "Soggy." "Overpriced." "Wouldn't return." Your stomach drops. You want to defend yourse...

Related: Looking to improve your restaurant's overall online presence? See our guide to local SEO for restaurants. You're checking your phone between services, and there it is, another Google review n...

You know the feeling. You've just finished a 12-hour shift, the kitchen's finally quiet, and you check your phone. One new Google review. One star. A customer complaining about something you can't eve...

A good restaurant review response does four things in about forty words. It uses the guest's name, names one specific from their visit, adds a line only someone who works there would know, and gives t...

You're checking Google Reviews between services, replying to one TripAdvisor complaint during a quiet Wednesday night, and completely forgetting about OpenTable because who has the time. Meanwhile, a...

Food trends for restaurants in 2026 centre on value, wellness, and global comfort: 72% of UK diners say they'd pay more for quality ingredients. The key is adapting selectively: choosing food trends f...

You're scrolling through industry articles at midnight after a 12-hour shift, wondering if AI will replace your front-of-house team. The future of restaurants combines technology adoption with evolvin...

You have spent hours perfecting your signature dish. The flavours are balanced, the presentation is beautiful, and customers keep coming back for it. But when you check your margins at the end of the...

Your card machine is three years old. Your booking system is a paper diary. Meanwhile, the chain down the road has AI answering their phones and tablets on every table. You know you should upgrade. Yo...