Marketing Tips

You just served a table of four the best Sunday roast they have had in months. They smiled, tipped well, said they would be back. Three days later you check your reviews. Nothing. Meanwhile, the custo...

You've just finished a 12-hour shift. You're exhausted. You open your phone to check your restaurant's Google Business Profile and there it is: a one-star review from someone you've never served, clai...

The importance of restaurant reviews has never been greater than it is today, with the majority of UK customers checking online feedback before making a reservation. Reviews shape first impressions, i...

You check your phone after a 12-hour shift. There it is: a one-star review claiming the food was cold and the service was slow. You know Friday was chaos. You were down two staff and the kitchen print...

You check your phone after a 12-hour shift. Three new Google reviews. Two are lovely. One tears into your chips. "Soggy." "Overpriced." "Wouldn't return." Your stomach drops. You want to defend yourse...

Related: Looking to improve your restaurant's overall online presence? See our guide to local SEO for restaurants. You're checking your phone between services, and there it is, another Google review n...

You know the feeling. You've just finished a 12-hour shift, the kitchen's finally quiet, and you check your phone. One new Google review. One star. A customer complaining about something you can't eve...

You have finished a 12-hour shift. Your feet ache. You check your phone and see a new Google review. Good news? Criticism? Either way, you need to respond. This guide gives you ready-to-use restaurant...

You're checking Google Reviews between services, replying to one TripAdvisor complaint during a quiet Wednesday night, and completely forgetting about OpenTable because who has the time. Meanwhile, a...

Food trends for restaurants in 2026 centre on value, wellness, and global comfort: 72% of UK diners say they'd pay more for quality ingredients. The key is adapting selectively: choosing food trends f...

You're scrolling through industry articles at midnight after a 12-hour shift, wondering if AI will replace your front-of-house team. The future of restaurants combines technology adoption with evolvin...

You have spent hours perfecting your signature dish. The flavours are balanced, the presentation is beautiful, and customers keep coming back for it. But when you check your margins at the end of the...

Your card machine is three years old. Your booking system is a paper diary. Meanwhile, the chain down the road has AI answering their phones and tablets on every table. You know you should upgrade. Yo...

With UK restaurant profit margins averaging just 3-5%, your costs keep climbing while margins shrink. Energy bills doubled. Staff are harder to find. Yet the restaurant down the road seems busier than...

You're posting three times a week. The food looks great in person. But on Instagram, it looks like every other plate on the platform. Meanwhile, restaurants with stunning photos have queues out the do...

You're three months into the year. Revenue's up but you're still barely breaking even. Your food cost percentage looks high, your labour costs are climbing, and you're wondering: is that normal? Witho...

You've just plated something beautiful. The lighting's perfect, you've got your phone ready, and then... it looks nothing like it does in front of you. The colours are wrong, the steam's gone, and som...

Why do your restaurant photos look flat when the space looks stunning in person? You've spent thousands on the dining room. Lighting's perfect at 7pm, tables spaced beautifully, but photos disappoint....

You've just spent hours updating your menu. The descriptions are perfect. The pricing is spot-on. But there's one problem: why do customers keep ordering the same three dishes whilst your £18 signatur...

79% of UK diners use social media to discover restaurants. When they search, your competitors are getting tagged in 50 posts a week whilst you're getting five, and one's from your mum. The problem isn...

74% of diners use social media to choose where to eat. Your competitor's Instagram is full of jaw-dropping food shots. Yours looks like it was photographed in a cave. You know professional photos woul...

Three likes on your latest food post. One from your mum. Your food looks incredible on the plate, but grey and unappetising in photos. You've got a menu full of dishes you're proud of: beautiful plati...

You've spent thousands on camera gear and practised plating shots for months. A local restaurant asks what you charge, and you freeze. Quote too high and they walk away. Quote too low and you're worki...

The 80/20 rule for SEO means that roughly 80% of your ranking results come from just 20% of your efforts. You've spent hours creating blog posts about food trends, hired someone to build backlinks, an...