Marketing Tips

Your menu page is doing the heavy lifting on your restaurant website. When 77% of customers check your website before deciding where to eat, your menu page becomes the make-or-break moment that determ...

You're posting on Instagram, responding to TripAdvisor reviews, maybe even running the odd Facebook ad. Yet when someone Googles your restaurant name, the first thing they see is a bare Deliveroo list...

You've spent all week running service, and now you're staring at quotes ranging from £200 to £10,000 for what looks like the same thing. One agency promises "premium design" while a freelancer offers...

You've spent months perfecting your menu, but potential customers are clicking away before they taste what you're cooking. Restaurant website design determines whether visitors book a table or leave....

Would a stranger book from your website in twenty seconds? That is the test the restaurant website examples worth copying pass, and the award winners often fail: open one on a phone and see whether th...

Restaurant website features are the key elements that help diners find your menu, book a table, and learn about your business online. With 89% of people researching restaurants online before choosing...

You've been meaning to sort your website for months. The current one looks outdated, or worse, you don't have one at all. Meanwhile, customers search "restaurants near me" and click on your competitor...

You've tried boosting posts. You've spent £50 here, £100 there. The likes roll in, but the tables stay empty on Tuesday nights. They're running Facebook ads for restaurants properly, and it's working....

You're running a restaurant. Your tables are empty on quiet midweek evenings. The place down the road has a queue. They're not better than you. They're just showing up when people search "best Italian...

You've spent £20 boosting a last-minute Facebook post. Three tables still empty. Most restaurant owners either spend too little on ads to see results or waste their budget on campaigns that never conv...

You've spent £500 on Facebook ads. The results? Three likes and your mum asking why you're advertising to her. Meanwhile, the chain down the road fills tables every night. Restaurant ad campaigns can...

You're paying £2 per click on Google Ads. Someone clicks, lands on your homepage, gets overwhelmed by navigation options, and leaves without booking. That's £2 wasted, hundreds of times monthly. Resta...

You're spending money on ads and posting on social media. Yet the restaurant down the road has a queue while your Tuesday nights stay empty. With 47% of UK restaurants investing in paid advertising, t...

You've spent £500 on restaurant paid marketing this month. The ads looked great. Your reach numbers went up. But the tables? Still empty on Tuesday nights. Meanwhile, the café down the road seems to b...

You've just finished another quiet Tuesday service. The walk-in traffic that used to fill your tables has disappeared. Meanwhile, the chain down the road seems packed every night. Their secret? They'r...

You're spending money driving traffic to your website. People browse your menu, check opening hours, maybe even start a booking. Then they vanish. Without restaurant retargeting ads, those almost-cust...

You have spent years perfecting your menu, training your staff, and creating an atmosphere people love. Yet tables sit empty on quiet nights while loyal customers forget you exist between visits. Emai...

Full house last Saturday. Great Google reviews. But this Tuesday? Three tables all night. A restaurant CRM (customer relationship management) system is software that helps you collect, organise, and u...

{% figure image="/images/blog/restaurant-customer-retention-hero.webp" alt="Happy customers returning to their favourite local restaurant in the UK" caption="Improving retention by 5% can increase pro...

A restaurant email list is a collection of customer email addresses gathered with consent that you use to send promotions, updates, and offers. Done well, it becomes your most reliable way to fill tab...

You know the couple who comes in every Thursday. The bloke who always orders the same burger. The group of friends who celebrate every birthday at your place. But here's the problem: you couldn't pick...

You're running a solid restaurant. Good food, friendly service, regulars who know your name. But here's what keeps you up at night: 70% of first-time diners never come back. That's not a problem with...

{% figure image="/images/blog/restaurant-repeat-customers-hero.webp" alt="Busy UK restaurant with happy returning customers being greeted by staff" caption="65-80% of restaurant sales come from regula...

Why do three out of four first-time customers never return? You know the Tuesday regular: same table, same order, same friendly nod. But for every loyal face, three others visited once, enjoyed the me...